By telling honest, real-time stories about your Club you are building a picture, demonstrating your credibility and committment to your Community, building relationships of trust. Very likely you are introducing people who are totally unaware of Rotary in the world to what we as members see as hugely important.
It is to us, not to them, they have plenty going on in their lives.
Having spent some time recently in the company of a number of young people under 30 years of age - SHOCK!! None, repeat NONE, had heard the word Rotary. Older people have an "aura" around the word Rotary of "doing good" but no clear idea about what or why or how. From a potential membership point of view they don't know how they could fit in.
Where do you start? Locally, right in the geographic centre of your Club's activities.
RCNE has the World Festival of Magic which brings the name "Rotary Club of Newcastle Enterprise" into focus for businesses and to the members of the public who receive the show tickets businesses have paid for.
The now two year old graffiti removal project in collaboration with the Mayfield Business Association is a hands-on demonstration of our committment to a very local area - Mayfield and its immediate surrounds.
There is much more that we do but the reality is that building trust, credibility and a reputation for doing good takes a while. Our good name is not won cheaply.
Everyone we meet, everyone we greet. PR is what we are doing.